What’s Got Brand got to do with me?

Got Brand serves as an online forum sponsored by The Brandsoup Agency to further the discussion and education around branding development topics, research methodologies and practical learning.

Got Brand articles serve as an educational tool for those in the branding field and those that are interested in it. Got Brand explores the big brand challenges and how companies and organizations across the world are addressing them. How do companies and entities that have “got brand” differ from those who struggle in anonymity? Got Brand addresses two questions: “What’s your brand challenge?” and “How do you address and manage this challenge?”

Who should read Got Brand?

If you exclaim, much to the surprise of those around you, “I’VE GOT BRAND!” then this forum is for you. Likewise, if you wish you could, or can share insight as to how you have successfully developed a brand, then this also is the place for you.

Who receives Got Brand?

Got Brand is circulated electronically to those who register at www.gotbrand.com. Information collected is not sold or distributed or used for unwanted solicitations.

Who reviews content and story ideas for Got Brand?

Members of The Brandsoup Agency Advisory Board offer their advice and consultation regarding content. These members include:

Lee Thomas, partner, ThomasDelcourt LLC
Lee Thomas has more than 20 years of experience in a variety of technical and business development roles. Most recently, he co-founded and serves as president of Austin- based ThomasDelcourt, LLC, a venture capital firm. Prior to this, Thomas was the Vice President of Sales for a Boston-based, $30M IT consulting and software development firm. His entrepreneurial background includes roles as CEO of IT consulting firm Alta Vista Technologies, Inc. and CTO of Myriad Development Inc. Thomas’ diverse, hands-on technical background includes senior and executive management roles across a variety of markets including energy, IT consulting, software product development and advertising.

Edward T. Laborde, Jr., Chamberlain, Hrdlicka, White, Williams & Martin
Edward Laborde is a shareholder at Chamberlain, Hrdlicka, White, Williams & Martin in its Corporate, Securities and Finance practice group. His transactional practice includes registered public offerings, private placements of equity and debt securities (including venture capital financings), mergers and acquisitions, SEC compliance, and a wide variety of corporate governance, planning and organizational matters. Laborde has represented both public and privately- held businesses in these areas. Prior to attending law school, he was a corporate insurance broker representing Fortune 500 corporations in the placement of multi-layered property and casualty insurance programs. Laborde has a BS from Georgetown University and a JD from Tulane Law School.

Paulien van der Lugt, Senior Manager Pricing and Reimbursement, Pfizer Inc. Pharmaceuticals, Headquarters New York
Paulien van der Lugt has more than five years of experience working for Pfizer, the largest pharmaceutical company in the world. She has held numerous positions in fields ranging from market analytics, business intelligence, European health care policy and pricing and reimbursement, both in the Netherlands as well as in the United States. She brings her knowledge of the pharmaceutical industry with a special focus on European health care, pricing and reimbursement policies and access to patients. Before she joined Pfizer, she was a financial advisor to the Alderman for Finance in the City Council of The Hague, The Netherlands. She holds a Bachelor’s degree in business administration and a Master’s degree in Economics with majors in Public Finance and Marketing.

How do I submit a story idea to Got Brand?

Thank you for your interest and support of Got Brand.

The Brandsoup Agency